Many companies do not realize the significance of a cohesive and recent ‘About Us’ page. For many existing customers the ‘About Us’ page is the most important page on your internet site. Most existing customers already know about your services or products. For many the reason for locating you on the internet will be to get a contact number or and address or a technique of reaching you. The ‘About Us’ page is a great place to mix this crucial information with more engaging information on the company. 

You may be shocked to learn but these pages can frequently be very prominent ranking, especially when users are looking using the company name as a keyword. If customers are going to be looking at the page often it’s important to make it fascinating and eye catching. Many companies forget this and just quickly throw a boring run down of the company structure and the names of the board. 
There are a number of ways to enhance your ‘About Us’ page and make it more fresh and appealing. 

1. It’s About You But It Is Actually All About The Client Many firms forget although this section is known as About Us it truly should be called the things about us the customer might essentially be interested in knowing. The website is for your clients and this section should be engaging and enchanting not a uninteresting list of company acquisitions and a list of names of old fat men who mean zilch to the particular customers. Think what does our target audience wish to know about us and that’d be a neat place to start. 

2. Be Current wrong info on a site looks shoddy and unpolished. If customers and clients see your internet site, even the about section isn’t maintained it calls into question the capabilities of the company. If you’ve a ‘News’ section or a ‘Recent events’ on the page it is important to keep these fresh so that users can see any new developments. 

3. It’s all in the details there are something folk expect to see on the ‘About Us’ page, sometime it’s best to adhere to the established. Users should get what they expect. It is exasperating to spend time hunting for information and scrolling through pages. Be certain to include the company trademark, main players, contact details, brief company history, passing company objective or vision and do not forget your company name. 

4. Photographs, Yes or no? There’s a bit of difference of opinion as the whether it’s a smart strategy to incorporate footage of your staff or board members on your ‘About Us’ page. A few individuals believe it is a good way to seem friendly and make a connection. I believe it can be an invasion of your staff’s privacy and could cause issues. It actually relies on which business your company is in. If your company generates teddy bears there is possibly no reason to be afraid of attaching your face to your product, if your company tears out children’s play areas or cuts down trees to build automobile parks you may not want your face on the web. 

 

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